|PHASE 1: Initiating cooperation|
|PHASE 2: Establishing cooperation|
| PHASE 3: Implementing IMC
|PHASE 4: Evaluating IMC|
The services provided under IMC, irrespective of the legal form of cooperation (private or public law), are still public services, which must be run with the same consideration for democracy, citizens’ interests and value for money.
IMC requires special communication efforts to ensure transparency and accountability since it is particularly prone to mistrust.
The reasons are as follows:
Communication efforts of the municipalities should aim at building trust and confidence among cooperating partners and citizens.
These efforts should essentially target three groups:
All the partners involved must feel that they are kept up-to-date on what and how IMC is doing in general and how this benefits each municipal partner. Many IMC initiatives fail due to poor communication. Newsletters, well-documented budgets, minutes of meetings and regular reports by municipal representatives are all good ways to communicate. It is best to use more than one method of communication so that messages are reinforced. Regular reports from municipal representatives are very important, but should not be relied on as the sole means of communication.