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Establishing IMC

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Establishing IMC
PHASE 1: Initiating cooperation
PHASE 2: Establishing cooperation
PHASE 3: Implementing IMC
PHASE 4: Evaluating IMC

This Part presents the general approach to follow to establish, implement and monitor and evaluate IMC.

Four phases and 14 steps provide the most relevant elements and aspects that need to be considered in the process.

Chart 2: The IMC steps ladder

The IMC steps ladder